The Hangar Identity System

Once an actual airplane hangar, and later repurposed as the Pet Center, we partnered with Shelter Architecture to return this historical building at the Minnesota State Fair to its original glory. The Hangar is a vibrant food and music venue featuring craft beer flights, tasty bites and live music that can serve up to 10,000 people daily. The brand visual language celebrates the heritage of aviation at the fair. Supported by amazing archival imagery, we developed a logo, tagline, type lockups and styles, vector patterns, signage, menus and uniforms that tie everything together.