With target customers of 55-70 year old men and women, the “starter hearing aid” market was surprisingly drab. Enter Simple Ear. Ultimately, the product allows users to be more engaged in life—at home and with kids, grandkids and friends. We created a logo and initial collateral to help Simple Ear stand out as the hopeful, exciting option for personal sound amplification.
After initial brand creation, Simple Ear asked us to help create its packaging and instruction manuals to ensure the key messages of the brand were carried over to product applications. The result was a series of matching packages for various product lines that showcase clean, simple design.