As one of the largest privately-held Taco Bell franchisees in America, New Hope-based Border Foods employs more than 5,000 team members in 184 restaurants across the Upper Midwest. Border Foods approached us with a goal to redesign its dated website "to attract Taco Bell brand fanatics and convert visitors to job applicants." In the development of the new website, stock photography was replaced with images of real employees from a location photo shoot. Malley Design partnered with Grapevyne Media to develop content that’s more personal, humorous and engaging. The site’s visual language, custom illustrations and micro-interactions play more directly off the core elements of the Border Foods brand.