Aiming to enhance the BCU new member engagement process, the credit union in greater Chicagoland—which also serves the employees of several large corporations—asked us to develop a striking print piece that would appeal to 18-30 year olds. By combining high quality photography, new icons, simple design and creative print methods, we were able to “compliment and expand on the BCU brand landscape” and deliver real results.
“Malley did a wonderful job executing on our new member onboarding strategy by designing digital and print collateral aimed at validating the members’ decision to join the Credit Union, as well as deepen engagement. The qualitative results we’ve collected so far are impressive!”
BCU also created a specialized "concierge" service to engage members with high product and service usage but who never visit the credit union's branches. We were tasked to help name the new service, as well as create a visual brand and introductory mailer to familiarize members with BCU Premier. The combination of an elegant pattern and typeface, a new gold color reserved for BCU Premier, and a uniquely-sized direct mail piece communicate exclusivity and quality.
Building on design elements from the New Member Kit, we were asked to develop and code a campaign of printed and emailed letters sent to new members in the days after they join the credit union.
We’ve also filmed, edited and created custom animations for several BCU videos, including a member testimonial video for Target Credit Union and the 2016 BCU Annual Report video below.